On Tuesday, our class welcomed guest speaker Tricia Overturf of Legence Bank!

Tricia shared powerful insights on discovering your “why” and the importance of branding and marketing in business. “A brand is a promise,” she explained. When you know your why, your what has more impact because you’re walking in your purpose.

She challenged us to think about our unique selling proposition and reminded us that while marketing is a short-term strategy, branding is what carries you long-term.

A big thank you to Legence Bank, one of our amazing CEO investor businesses, for supporting our journey!