Today we welcomed Tricia Overturf, Vice President of Marketing and Communications at Legence Bank, as our guest speaker!

Tricia challenged our students to think about an important question: “What is your call to action?” She shared valuable insights on lead generation and lead conversion, along with practical ideas for marketing to schools and reaching potential customers.

She also encouraged students to make sure their business flyers tell the story behind their businesses. When presenting a flyer to local businesses, it’s important to explain who we are and what the CEO program represents. People want to support the CEO program and student-led businesses, so don’t miss the opportunity to share that story!

Thank you, Tricia, for sharing your expertise and equipping our students with practical marketing strategies they can put into action!